KOREASCHOLAR

THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY

Chang-Hua Yen, Hui-Hsuan Yen, Shu-Chin Wu, Ko-Yu Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1064

CONSUMER INNOVATIVENESS IN ADOPTING ELECTRIC VEHICLES: A STUDY OF GENER DIFFERENCE IN JAPAN

Alexander Muk, Christina Chung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.537-538

THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY

Chang-Hua Yen, Hui-Hsuan Yen, Shu-Chin Wu, Ko-Yu Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.307

PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL

Emily Ma, Yun Zhang, Wei Xi, Feng Zeng Xu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.786-789

CONSUMER INNOVATIVENESS AND ADOPTION OF ECO-INNOVATIONS – AN INDIAN STUDY

Pradipta Halderpradip, Tommi Laukkanen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.73-77

DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS

Tania Bucic, Obaid Gill, Liem Ngo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1233-1234

THE MEDIATING ROLE OF ABSORPTIVE CAPACITY ON THE STRATEGIC ORIENTATION — PRODUCT INNOVATIVENESS LINK IN CHINESE B2B SMES

Fenfang Lin, Matti Jaakkola, Wai-sum Siu, Jake Ansell

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925

CUSTOMER VALUE ANTICIPATION, PRODUCT INNOVATIVENESS, AND CUSTOMER LIFETIME VALUE: THE MODERATING ROLE OF ADVERTISING STRATEGY

Hao Zhang, Xiaoning Liang, Xiao Yu Zhao, Zhong Peng Cao

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.666-677

FIRM INNOVATIVENESS OF VERTICAL ALLIANCE PORTFOLIO IN NEW PRODUCT DEVELOPMENT

Teck-Yong Eng, Sena Ozdemir, Destan Kandemir

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.117

TOURIST INNOVATIVENESS & ETHICAL TOURIST BEHAVIOR

Alexandra Ganglmair-Wooliscroft, Ben Wooliscroft

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.54-56