KOREASCHOLAR

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT

Helen Inseng Duh, Thembekile Mayayise

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.758-765

DOES INSTAGRAM USAGE IMPROVE CONSUMER EFFICIENCY AND DISSEMINATION OF WOM?

Tsen-Ju Lin, Ming-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.486

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.457

THE EFFECT OF PRESENTATION ORDER IN AN INSTAGRAM AD AND TOLERANCE FOR CONTRADICTION ON TOURISM CONSUMERS’ BEHAVIORAL INTENTIONS

Jung Min Jang, Eunyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.445-449

THE ROLE OF INFLUENCER-BRAND-URS IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCERS COMPARISON

Jinhee Han, Jewon Lyu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.393-398

INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC

Monica Mendini, Paula C. Peter, Salvatore Maione

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1543

DO INSTAGRAM INFLUENCERS NEED TO BE PERFECT? THE CHANGING ROLE OF SOCIAL NORMS ON THE EFFECTIVENESS OF INFLUENCERS

Yoon-Na Cho, Mivena Panteqi, Charles Taylor

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1192-1202

A STUDY ON THE DEVELOPMENT OF THE SCALE FOR SNS ACTIVITIES AS A LEISURE: FOCUSED ON INSTAGRAM

Heeju Chae, Taehee Lee, Jihyo Kim, Sijun Sung

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1189-1191

INVESTIGATING INFLUENCERS’ POSTS ON INSTAGRAM: IMPACT OF INFLUENCER EXPERTISE, POST LIKE NUMBER AND CONTENT RICHNESS ON ADVERTISING EFFECTIVENESS

Yanni Ping, Lei Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.183-187

FASHION BRANDS COMMUNICATING AND INTERACTING IN INSTAGRAM: A NETNOGRAPHY APPROACH

Sandra Maria Correia Loureiro, Jessica Serra, João Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1352-1362

THE ROLE OF WORD-OF-MOUTH AND CELEBRITY ENDORSEMENT IN ONLINE CONSUMER-BRAND RELATIONSHIP: THE CONTEXT OF INSTAGRAM

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1119-1129

EXPLORING HOW BRANDS CREATE AND MAINTAIN ONLINE RELATIONSHIPS THROUGH THEIR WEBSITES, FACEBOOK AND INSTAGRAM BRAND PAGES

Luisa Pinto, Sandra Maria Correia Loureiro, Paulo Rita, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1109-1113

THE INSTAGRAM EFFECT: EXPLORING CONSUMERS’ SHOPPING BEHAVIOR AND ITS IMPACT ON PURCHASE INTENTION

Sanjukta Pookulangara, Jacqueline Parr, Lindsey Tanoff, Kimberly Nix

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.906

INSTAGRAM IMPACT ON DESTINATION MANAGEMENT ORGANIZATION

Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual, Andrea Ollo-López

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.775-776

#SPONSORED: DETERMINANTS OF PERSUASIVE INSTAGRAM POSTINGS INCREASING MESSAGE CREDIBILITY AND POSITIVE RESPONSES TOWARD THE SPONSORED BRAND

Lindsey Tanoff, Kiseol Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.678

CELEBRITY BRAND EXTENSIONS ON INSTAGRAM: TESTING A SERIAL MULTIPLE MEDIATION MODEL OF CELEBRITY WORSHIP AND STYLE CONFORMITY

Jasmine A.L. Yeap, Norkhalilah Khalid, Emily H.T. Yapp, Say Keat Ooi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.531-532

MILLIONAIRES AND GEO-TAGS: INVESTIGATING MILLENNIALS’ DISPLAY OF EXPERIENTIAL LUXURY ON INSTAGRAM

Marina Leban, Benjamin Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.254-255

VISUAL AESTHETICS, VIVIDNESS, AND MESSAGE TYPES IN LUXURY BRAND COMMUNICATION ON INSTAGRAM

Sony Kusumasondjaja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.20-21

THE RELEVANCE OF CREATIVITY AND EMOTIONS IN ENGAGING USERS ON INSTAGRAM

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.4-5