KOREASCHOLAR

WHEN AI INFLUENCERS AS AD ENDORSERS: THE INTERACTIVE EFFECTS OF PRODUCT CATEGORIES AND AD APPEALS ON AD ATTITUDE

Yushi Song, Hao Wu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.344-348

IDENTIFYING INTERACTIVE VALUE FORMATION IN A PEER-TO-PEER SHARING : A TEXT-MINING APPROACH

Hyunsu Kim, Hyejo Hailey Shin, Kevin Kam Fung So

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1057-1062

THE ROLE OF PERCEIVED BRAND TRAITS IN INTERACTIVE CSR ADVERTISING AND CONSUMER ENDORSEMENTS ON FACEBOOK

Anne-Marie van Prooijen, Jos Bartels

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.917

THE INTERACTIVE MODERATING ROLE OF SELF-ESTEEM AND INDEPENDENT SELF-CONSTRUAL ON BRAND EVALUATIONS: A CROSSNATIONAL STUDY

Yoko Sugitani, Riccardo Rialti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.173

CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION

Evi Rinawati Simanjuntak, Firmanzah, T. Ezni Balqiah, Teddy Pawitra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.892-893

STRATEGIES AND NETWORK CONSEQUENCES IN AN INTERACTIVE CONTEXT

Hsin-Hui Chou, Christina Öberg, Tommy Tsung-Ying Shih

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1766-1767

CROWD-FUNDING: AN INTERACTIVE MARKETING FOR FINANCING INNOVATION PROJECT WITH CONSUMER’S COLLABORATION

Sylvie JEAN, Omar GAIZI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1072-1078