KOREASCHOLAR

MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS

Evdoxia Kyriacou, Anna Zarkada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.459-460

INTERNAL COMMUNICATION AND INTERNAL MARKETING AS ELEMENTS OF INTEGRATED MARKETING COMMUNICATION (IMC) IN PUBLIC UNIVERSITIES

George G. Panigyrakis, Evdoxia Kyriacou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1422-1434

INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT

Hyejo Hailey Shin, Miyoung Jeong, Haemoon Oh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.688-692

CORPORATE SOCIAL RESPONSIBILITY AND INTERNAL MARKETING: AN ANALYSIS USING REGULATORY FOCUS THEORY

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1603-1604

INTERNAL MARKETING PRACTICE IN SERVICES ORGANIZATION –A CASE STUDY OF AN ADVERTISING AGENCY

ABM Shahidul Islam

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1437-1448

HOW DO MULTINATIONAL CORPORATIONS TRANSMIT SERVICE BRANDS TO THE LOCAL EMPLOYEES OF THE HOST COUNTRY? AN INTERNAL MARKETING MECHANISM APPROACH

Chan Hsiao, Yi-Hsuan Lee, Yuh-Ting Chih

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2174

IN SEARCH OF BALANCED MARKET ORIENTATION: INTERNAL MARKETING, EXTERNAL MARKETING AND THE ROLE OF CULTURE IN THE TOURISM SECTOR

Antonios A. Giannopoulos, George J. Avlonitis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1957-1962