KOREASCHOLAR

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

INTERNATIONAL DIVERSIFICATION, TECHNOLOGICAL CAPABILITY, AND MARKET FOCUS: THE MODERATED MEDIATING EFFECT ON NEW PRODUCT PERFORMANCE

Jie Wu, Zhenzhong Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1203

AN ANALYSIS OF STRATEGIC COGNITION OF MYANMAR MANAGERS: INSIGHTS ON INTERNATIONAL MARKET ENTRY DECISION MAKING

Olimpia C. Racela

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1118-1123

A SUPERFICIAL FRIENDSHIP THEORY PERSPECTIVE ON INTERNATIONAL MARKET ENTRY MODE INSTABILITY AND STABILITY

Lu-Yun (Vivian) Cheng, Graça Miranda Silva

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.95

THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs

Florin Sabin Foltean, Emöke–Szidonia Feder

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2070-2079

POSITIONING OF A GERMAN MBA PROGRAMME IN THE INTERNATIONAL MARKET

Ralf Schellhase

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1858