KOREASCHOLAR

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW

Hyuck-soo Cho, Sosun Lim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1226-1243

INTERNATIONAL DIVERSIFICATION, TECHNOLOGICAL CAPABILITY, AND MARKET FOCUS: THE MODERATED MEDIATING EFFECT ON NEW PRODUCT PERFORMANCE

Jie Wu, Zhenzhong Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1203

INTERACTION EFFECT OF MONITORING ON INTERNATIONAL STRATEGIC ALLIANCES’ PERFORMANCE

Giuseppe Musarra, Constantine S. Katsikeas, Mathew Robson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.994

THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs

Florin Sabin Foltean, Emöke–Szidonia Feder

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2070-2079