KOREASCHOLAR

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY

Kuo Hsiung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1073

INTERNATIONAL DIVERSIFICATION, TECHNOLOGICAL CAPABILITY, AND MARKET FOCUS: THE MODERATED MEDIATING EFFECT ON NEW PRODUCT PERFORMANCE

Jie Wu, Zhenzhong Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1203

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng, Huifen (Helen) Cai, Zhongqi Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.93

THE USE OF PRODUCT PLACEMENTS IN INTERNATIONAL COMMUNICATIONS: A CROSS-CULTURAL STUDY OF CONSUMER RESPONSE IN EUROPE AND LATIN AMERICA

Chris Halliburton, Charlotte Insa Tews

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.848-859

INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

Huifen Cai, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.3-20