KOREASCHOLAR

ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES

Nuo Wang, Daniela Corsaro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.195-201

RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES

Robert Bowen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.140-143

THE STANDARDISATION-LOCALISATION DILEMMA OF BRAND COMMUNICATIONS FOR LUXURY FASHION RETAILERS’ INTERNATIONALISATION INTO CHINA

Sindy Liu, Patsy Perry, Christopher Moore

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1283-1287