KOREASCHOLAR

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.737

SPINNING YARNS – WEAVING TEXTILES CASE: CREATING AUTHENTIC INTERNET STORIES

Kaye Crippen, Patricia Mulready

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1453-1458