KOREASCHOLAR

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1017

CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION

Hua Ariel Li, Monica Grosso, Kumar Ranjan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.837

AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS

Mai Kikumori, Ryuta Ishii, Zsófia Tóth

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.675

INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE

Ilenia Bregoli, Georgiana Els, Michelle Bonera, Giacomo Del Chiappa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.447

AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA

Mohammed Alhumaid, David Bednall, Bradley Wilson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.816

DO CONSUMERS’ RESPONSES TO HUMAN DOCTORS DIFFER FROM THEIR RESPONSES TO MEDICAL ARTIFICIAL INTELLIGENCE WITH ANTHROPOMORPHIC FEATURE? AN FMRI INVESTIGATION

Yiran (Eileen) Zhang, Wenying Tan, Minjae Kang, Eunju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.766

CULTURAL CAPITAL AND SELF-DETERMINED BEHAVIOUR: AN EMPIRICAL INVESTIGATION OF SMOKING CESSATION IN EGYPT

Shorouk Hamzawi, Qing Shan Ding, Hanqun Song

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.496-500

AN INVESTIGATION OF INFLUENCER-AUDIENCE AND AUDIENCE-AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE

Ruyu Yun, Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.488

AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE PERFORMANCE IN EAST ASIA

Verdiana Giannetti, Jieke Chen, Xingjie Wei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.375

COOKIES NOTICE: AN INVESTIGATION INTO TRANSPARENCY AWARENESS IN ONLINE BEHAVIORAL ADVERTISING

Sangwook Lee, Y. Greg Song, Won-Ki Moon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.370

EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE

Jungkeun Kim, Areum Cho, Daniel Chaein Lee, Suh-Young Irene Park, Jaehoon Lee, Jooyoung Park, Jihoon Jhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.19

THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK LIFESTYLE MEASUREMENT SCALE

Henny Puspita, Hojung Kim, Youngju Lee, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1406-1408

THE DRIVERS OF ORGANIC FOOD AND INSTANT FOOD PURCHASE INTENTION: AN INVESTIGATION OF FOOD CHOICE BASED ON THE RELIGIOSITY AND HEALTH CONSCIOUSNESS OF SOUTH KOREAN CONSUMERS

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1403-1405

CONSUMER BEHAVIOR ON AN ONLINE-TO-OFFLINE PLATFORM: AN EMPIRICAL INVESTIGATION OF THE AUTOMOTIVE REPAIR SERVICE MARKET

Jennifer J. Lee, Zecong Ma

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1364-1365

DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION

JinHo Yun, Eun-Ju Lee, Bo-yong Park, Kyoungseob Byeon, Hyunjin Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1203-1205

UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS

Pattanapong Tiwasing, Matthew Gorton, Steve Quarrie, Jelena Filipovic, Ratko Bojovic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1164-1168

EXAMINING THE ROLE OF SCREEN SIZE AND AD SKEPTICISM ON CONSUMER ATTITUDES TOWARD SUBTITLED VIDEO ADS: AN INVESTIGATION AND ANALYSIS OF MODERATED MODERATION

Yuting Liu, Mineo Kei, Morikazu Hirose

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.339

WHY WE SHARE IT – AN INVESTIGATION ABOUT REASONS FOR ACCOUNT SHARING OF ONLINE CONTENT PROVIDERS

Gerrit Cziehso, Monika Kukar-Kinney, Joel Mier, Dennis Tann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1558

EMPIRICAL INVESTIGATION ON IMPULSIVE PURCHASE BEHAVIOR: THE INTERPLAY BETWEEN PRODUCT CATEGORIES AND MARKETING ACTIVITIES

Sungjoon Nam, Minki Kim, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1400-1402

LEGITIMACY AND SINCERITY AS LEVERAGING FACTORS IN SOCIAL SPONSORSHIP: AN EXPERIMENTAL INVESTIGATION

Alain d’Astous, François Carrillat, Audrey Przybysz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.545