KOREASCHOLAR

“DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE

Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.808-809

WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S #ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT

Ziyou Jiang, Jewon Lyu, Sumin Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.272-277

WHEN YOU COME TO KNOW OF A FAMILIAR BRAND’S INVOLVEMENT IN SOCIAL, HEALTH, AND ENVIRONMENTAL ISSUES: NAVIGATING INNER CONFLICT IN CONSUMERS’ MORAL DECISION PROCESSES

Christine Huan, Jiyun Kang, Jisu Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.55

OPERA: PERFORMING ART AS LUXURY IN FASHION CITIES. RESEARCH ISSUES FOR MARKETING

Nicola Bellini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1511

INCORPORATING PUBLIC POLICY, REGULATORY, AND LEGAL ISSUES INTO THE MARKETING CURRICULUM

Steven W. Kopp

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.499

THE NATURE OF CUSTOMER INVOLVEMENT IN NEW SERVICE DEVELOPMENT: CURRENT ISSUES AND FUTURE CHALLENGES

Pinelopi Athanasopoulou, Apostolos N. Giovanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.339-340

THE COUNTRY OF ORIGIN EFFECT – KEY ISSUES AND FUTURE DIRECTION

Mikael Andéhn, Alexei Gloukhovtsev, John Schouten

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1746-1754

GENDER DIFFERENCES IN CONSUMING FOOD PRODUCTS BASED ON ETHICAL ISSUES

Ayano Inoue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1625-1628

ETHICS AND DIAMONDS: PARADOXICAL ISSUES SURROUNDING GUANXI RELATIONS IN CHINA

Ron Berger, Bradley R. Barnes, Whitla Paul, Herstein Ram, Silbiger Avi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1156

PLACE BRANDING AND SOCIAL RESPONSIBILITY: AN INVESTIGATION OF CRITICAL CONCEPTUAL ISSUES

Sami Kajalo, Anmukka Jyrämä

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1152-1153