KOREASCHOLAR

THE EFFECT OF GREEN PRODUCT EXPERIENCE ON GREEN PURCHASE INTENTION: A COMPARATIVE STUDY OF CHINA, JAPAN AND KOREA

Chang Ji, Guanghua Sheng, Siyu Che

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.735

INVESTIGATING CONSUMERS' CHOICE BETWEEN SUPERMARKETS AND CONVENIENCE STORES IN JAPAN

Junji Miyamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.603-607

CONSUMER INNOVATIVENESS IN ADOPTING ELECTRIC VEHICLES: A STUDY OF GENER DIFFERENCE IN JAPAN

Alexander Muk, Christina Chung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.537-538

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1538-1539

THE NEW VALUE PROPOSITION FOR SUSTAINABLE LIFE STYLE ～From the perspective of residential PV systems introduction in Japan～

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.942-953

THE DOWNTURN OF CHINSE TOURISM SHOPPING IN JAPAN: MODERATORS OF SHOPPING SATISFACTION AND SHOPPING DESTINATION LOYALTY

Pei Zhang, Min Young Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.700-703

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.514-515

Postponed inventory investment and distributors' performance in Japan

Tomokazu Kubo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.322

VISUAL MERCHANDIZING DESIGN IN THE ERA OF ONLINE FOR OFFLINE: CASE STUDIES ON RETAIL STORES IN KOREA AND JAPAN

Nhayoon Kim, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.7-8

CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?

Wataru Kamiya

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1559-1562

THE REGIONAL MARKET ENTRY AND STORE-NETWORK GROWTH OF CHAIN RETAILERS: THE CONVENIENCE STORE INDUSTRY IN JAPAN

Minami Nishikawa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1504-1507

STUDY OF INNOVATION PROCESS OF CO-CREATED VALUE SUPERMARKETS IN JAPAN－THE RELATIONSHIP BETWEEN PERFOEMANCE AND “CO-CREATED VALUE AND MARKE ORIENTATION” BASED ON “HIGHLY STICKEY INFORMATION”－

Shinya Nakami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1478-1482

ENGAGING CUSTOMERS IN CREATING DESTINATION IMAGE OF HOT SPRING HOTELS IN JAPAN: ADDED VALUE AND BEHAVIORS

Yasushi Kyutoku, Chih-Lun (Alan) Yen, Ippeita Dan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.506-507

BICULTURAL BRAND PERSONALITY MODEL: A CASE OF JAPAN AND THE U.S.

Satoko Suzuki, Satoshi Akutsu, Mayomi Haga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.174

THE REVITALIZATION OF THE SERVICE PHILOSOPHY OF OMOTENASHI IN THE JAPANESE HOSPITALITY INDUSTRY

Yoshinobu Sato, Mark E. Parry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.760

TWO HEALTH CLAIM REGULATORY SYSTEMS IN JAPAN: THE IMPACTS ON CONSUMER EVALUATIONS OF FOOD PRODUCTS

Makoto Ono, Akinori Ono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.339

THE CONSUMPTION OF JEANS IN JAPAN: AN EXPLORATORY STUDY

Tetsuma Emmaru

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.270-279

A STUDY OF HEALTH AND WELLNESS MARKETING OF SUPERMARKETS IN JAPAN

Shinya Nakami

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.211-214

WHAT DETERMINES ANIME PILGRIMS’ VISIT INTENTION AND DESTINATION LOYALTY?

Akinori Ono, Ryosuke Shimizu, Sumiaki Kawamura, Yasuto Nishimori, Yuki Oguro, Sari Yamamoto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.651