KOREASCHOLAR

THE EFFECT OF GREEN PRODUCT EXPERIENCE ON GREEN PURCHASE INTENTION: A COMPARATIVE STUDY OF CHINA, JAPAN AND KOREA

Chang Ji, Guanghua Sheng, Siyu Che

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.735

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

GENDER DIVERSITY AND INNOVATION IN KOREA SERVICE INDUSTRIES

Antonio KW LAU, YM Jiang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.133-138

AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA

ChiSung An, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

VISUAL MERCHANDIZING DESIGN IN THE ERA OF ONLINE FOR OFFLINE: CASE STUDIES ON RETAIL STORES IN KOREA AND JAPAN

Nhayoon Kim, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.7-8

WHO ARE THE SUSTAINABLE FASHION CONSUMERS? ASYMMETRIC MODELING OF SUSTAINABLE AND NON-SUSTAINABLE FASHION CONSUMERS: A CROSS CULTURAL STUDY BETWEEN KOREA AND CHINA

Hyun Min Kong, Arch G. Woodside, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1592

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

THE CONSUMER SHOPPING JOURNEY FOR GROCERY VERSUS ELECTRONICS: EXPLORATORY EVIDENCE FROM KOREA AND CHINA

Jikyung (Jeanne) Kim, Hyeasinn Song, Jeonghye Choi, Yongseob Kim, Jeonghan Hong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.433-434

QUALİTATİVE STUDY ON PRİVATE EDUCATİON CONSUMPTİON İN SOUTH KOREA

Sujin Song, Young-Chul Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1737-1742

CUSTOMER EQUITY IN TRADITIONAL MARKETS: CROSS-CULTURAL STUDY BETWEEN CHINA AND KOREA

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim, Haemin Seok

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1458

OPTIMAL POLICY FOR DECREASING THE DIGITAL DIFFERENTIATION OF SOUTH KOREA: BASED ON THE GRAPH THEORY AND INVERSE OPTIMIZATION

Yerim Chung, Tae-joon Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.745-746

THE POWER OF MONEY: COMPARING MIDDLE CLASS ATTITUDES IN INDIA AND KOREA

Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.592-593

ANALYSIS OF RELATIONSHIPS AMONG SOCIAL INFLUENCE, SOCIAL LEARNING AND CUSTOMER EQUITY: A COMPARATIVE STUDY OF CHINA AND KOREA

Honglei Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2159

COUNTRY OF ORIGIN AND BRAND IMAGE EFFECTS ON GAME EVALUATIONS: FOCUSING ON LEAGUE OF LEGEND IN KOREA AND CHINA

Sang Jin Kim, Kyung Hoon Kim, Honglei Liu, Chang Han Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2023

THE EFFECT OF PRODUCT IMAGE ON COUNTRY IMAGE: THE CASE OF SOUTH KOREA

Jay Sang Ryu, Mikael Andéhn, Patrick L’Espoir-Decosta

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2014-2016

A COMPARATIVE STUDY OF ENVIRONMENTAL ATTITUDES AND ECO-FRIENDLY CONSUMER BEHAVIORS OF CONSUMERS IN KOREA AND THE UNITED STATES

Junyong Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1615-1616

ROAD MAP OF ENERGY MANAGEMENT IN KOREA: THE KOREA ENERGY MASTER PLAN

Jaesu Kim, Young Joon Joo, Kyung Hoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1211-1212

EFFORT INVESTMENT IN PERSUASIVENESS: A COMPARATIVE STUDY OF ENVIRONMENTAL ADVERTISING IN THE UNITED STATES AND KOREA

Sukki Yoon, Yeonshin Kim, Tae Hyun Baek

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1131

CRITICAL SUCCESS FACTORS OF LEADING AND ASPIRING FASHION BRANDS IN THE ASIAN LUXURY MARKET - THE CASE OF KOREA, CHINA AND JAPAN

Lisa Kesper, Dayun Jeong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1022-1023

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927