KOREASCHOLAR

FUNCTIONALITIES OF THE KOREAN CIVIL DEFENSE UNIFORM IN THE WAKE OF NEW RESPONSIBILITIES AND ROLES OF THE CIVIL DEFENSE

Junghwan Lee, Soyoung Park, Juil Song, Jungyoon Cho, Jihye Yu, Eunju Ko, Yaewon Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1049-1050

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

THE DRIVERS OF ORGANIC FOOD AND INSTANT FOOD PURCHASE INTENTION: AN INVESTIGATION OF FOOD CHOICE BASED ON THE RELIGIOSITY AND HEALTH CONSCIOUSNESS OF SOUTH KOREAN CONSUMERS

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1403-1405

THE ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN PRODUCT STRATEGY AND EXPORT PERFORMANCE: A CROSSNATIONAL STUDY OF KOREAN AND JAPANESE FIRMS

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1213-1218

THE DESIRE FOR A NEW FACE: THE EMERGENCE OF COSMETIC SURGERY TOURISM IN CHINA AND THE TRANSFORMATION OF SOUTH KOREAN NATIONAL IDENTITY

Hyun Jeong Min, Eric Ping Hung Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.824-829

THE EFFECT OF CELEBRITY ENDORSEMENT ON SUSTAINABLE FIRM VALUE: EVIDENCE FROM THE KOREAN TELECOMMUNICATION INDUSTRY

Moon Young Kang, Yonglim Choi, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.275-276

IMPACT OF ONLINE INFORMATION ON THE DIFFUSION OF MOVIES: DIFFERENCE BETWEEN THE US AND KOREAN MARKETS

Youseok Lee, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.123

REDEFINING MALE BEAUTY: THE CULTURAL ENCODING OF MASCULINITY IN SOUTH KOREAN COSMETICS ADVERTISING

Ann Kristin Rhode

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1603-1604

AN EXPLORATORY STUDY ON THE ROLES OF GENDER IN FIRM INNOVATION PRACTICES IN KOREAN INDUSTRIES

Antonio K.W. LAU, Yang W.M.

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1015-1021

CASE STUDY ON BIG DATA MARKETING IN A KOREAN MULTICHANNEL RETAIL COMPANY

Jaehee Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.941

CONTEMPORARY DANDIES: THE BEHAVIORAL CHARACTERISTICS OF KOREAN MALE CONSUMERS OF FASHION MULTI-BRAND STORES AND TAILOR SHOPS

Tae Youn Kim, Yoon-Jung Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.787-792

EXPLORING SOCIO-CULTURAL DETERMINANTS OF E-WOM: AN EMPIRICAL EVIDENCE FROM KOREAN WAVE PHENOMENON

Sung-Joon Yoon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.361-364

SOCIETAL MARKETING STRATEGY IN ASIAN MARKETS: A COMPARATIVE STUDY OF THE KOREAN AND CHINESE MARKETS

Tae Ho Song, HaeJin Seo, Yuan Xina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.240-242

A STUDY ON THE DETERMINANTS OF FRANCHISING IN KOREAN FOOD SERVICE INDUSTRY

Ho-Jeong Noh, Duk-Hwa Yun, Jee-In Jang, Da-Ae Jung, Min-Ho Cho

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1978-1979

DO FOREIGN CREATIVE INDUSTRY PRODUCTS CONTRIBUTE TO THE PROMOTION OF PRODUCTS IMPORTED FROM THE SAME COUNTRY? : CASE OF JAPANESE AND KOREAN PRODUCTS IN EMERGING ECONOMIES

Wataru Uehara, Yuichi Washida, Takeshi Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1909-1912

FAST AND FURIOUS: ANALYSIS OF THE SINGAPORE AND KOREAN F1 GRAND PRIX SPECTATORS’ BLOGS

Weisheng Chiu, Ho Keat Leng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1810-1820

AN EXPLORATORY STUDY TO DEVELOP KOREAN FOOD AND WINE PAIRING CRITERIA

C Sangmi Kim, Benoît Lecat

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1748-1749

THE ROLE OF FASHION LEADERS ON THE FASHION SOCIAL PLATFORM: IMPLICATIONS OF KNOWLEDGE SHARING IN THE KOREAN FASHION INDUSTRY

Eunha Chun, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1696-1698

THE EFFECT OF POP CULTURE INVOLVEMENT ON DESTINATION IMAGE FORMATION AND ITS PERCEPTION : FOCUSED ON GLOBAL DIFFUSION PROCESS OF KOREAN WAVE

Haesung Whang, Ting Zhang, Sung Hwa Yong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.521-525

HOW THE ORGANIZATIONAL LEARNING CONCEPT IS UTILIZED TO PRODUCE A HIGH LEVEL OF CUSTOMER SERVICE: A KOREAN PERSPECTIVE

Yang-Im Lee, Peter R.J. Trim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.341