KOREASCHOLAR

HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS

Minju Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.647

EXPLORING SOCIO-CULTURAL DETERMINANTS OF E-WOM: AN EMPIRICAL EVIDENCE FROM KOREAN WAVE PHENOMENON

Sung-Joon Yoon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.361-364

THE EFFECT OF POP CULTURE INVOLVEMENT ON DESTINATION IMAGE FORMATION AND ITS PERCEPTION : FOCUSED ON GLOBAL DIFFUSION PROCESS OF KOREAN WAVE

Haesung Whang, Ting Zhang, Sung Hwa Yong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.521-525