KOREASCHOLAR

THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES

Qiyuan Wang, Phyllis Wang, David Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1044

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, Eirini Bazaki, Vanissa Wanick, Evandro de Barros Costa, José Antão Beltrão Moura

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.683-687

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.632-636

AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE

Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.277