KOREASCHOLAR

THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK LIFESTYLE MEASUREMENT SCALE

Henny Puspita, Hojung Kim, Youngju Lee, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1406-1408

LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING

Elaina Aquino, Kiseol Yang, Lynn Brandon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1046-1047

THE INFLUENCE OF PERCEIVED UTILITY, CONTEXTUAL RELEVANCE AND LIFESTYLE ON THE ACCEPTANCE OF MOBILE ADVERTISING

Reza Ashari Nasution, Aghniadi, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1534-1535

ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS

Ahmad Saquib Sina, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490

STRATEGIC RESPONSE IN BUILDING CONSUMER LIFESTYLE BRAND IN CHINA: THE CASE OF BMW

Ashok Som

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1504

THE EFFECT OF HOBBIES AND LIFESTYLE ON CHOOSING TOURISM DESTINATIONS IN LEMBANG, WEST JAVA, INDONESIA

Emily Edmonda Putri, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2131-2142