KOREASCHOLAR

기본 검색(결과 내 재검색)
result items : 2

THE IMPACT OF LUXURY PARENT BRAND STATUS SIGNALING ON LINE EXTENSION EVALUATION: THE MODERATING ROLE OF EXTENSION AUTHENTICITY, FIT AND QUALITY

Jean Boisvert

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.207

view download

THE DETERMINING FACTORS OF THE LINE EXTENSIONS TO DIFFERENT RETAIL BUSINESS FORMATS

Takashi Teramoto

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1482-1483

view download