KOREASCHOLAR

DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE

Redouane Bakrim, Martin Yong Ho Hyun, Ouidade Sabri, Seoki Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1075

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1015-1016

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

UTILIZING GAMIFICATION TO MOTIVATE CUSTOMER ENGAGEMENT: A REVIEW OF LITERATURE

Ayushi Gupta, Ashish Gupta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.310

THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Yanyan Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1085-1086

THE CUSTOMER ENGAGEMENT CONSTRUCT IN THE CONTEXT OF HOSPITALITY AND TOURISM: A SYSTEMATIC LITERATURE REVIEW

Noppadol Manosuthi, Maroun Aouad

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.801

PHOTOSHOPPING OF MODELS IN ADVERTISING: A REVIEW OF THE LITERATURE AND FUTURE RESEARCH AGENDA

Charles R. Taylor, Danielle Smith, Yoon-Na Cho, Carissa Anthony

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.235-238

ALL HAIL GOOGLE LLC; GOOGLE SCHOLAR AS AN ALTERNATIVE SYSTEMATIC LITERATURE REVIEW TOOL

James Durl, Bo Pang, Griffith, Timo Dietrich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.30

WHAT IS A LUXURY BRAND? A NEW DEFINITION AND REVIEW OF THE LITERATURE

Charles R. Taylor, John Costello, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1435-1436