AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE
Chenhao Wang, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.277
THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING
Xiaolei Yu, Bing Jiang, Kyung Hoon Kim
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.109