KOREASCHOLAR

THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE

Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1097

HOW SOCIAL PRESENCE AND TELEPRESENCE INFLUENCE PURCHASE INTENTION IN LIVE STREAMING COMMERCE: THE MEDIATING ROLES OF PERCEIVED ENJOYMENT AND USEFULNESS

Eunsin Joo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.910

FROM IRRITATION TO USAGE FREQUNENCY: EXPLORING THE ROLE OF ENAGEMENT IN LIVE COMMERCE

Songyuan WU, Miao MIAO

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.613

AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE

Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.277

THE IMPACT OF IT AFFORDANCE ON CUSTOMER ENGAGEMENT IN LIVE COMMERCE

Songyuan WU

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.950

A TOPIC MODEL OF SOCIAL INTERACTIONS IN LIVE-STREAMING COMMERCE

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.836

LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?

Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.533-534

THE INFLUENCE OF PERCEIVED STREAMER CHARACTERISTICS AND PRODUCT CHARACTERISTICS ON CONSUMER BEHAVIOR INERTIA IN THE CONTEXT OF LIVE STREAMING COMMERCE: THE MODERATING ROLE OF MINDFULNESS

Chunlin Yuan, Zeran Zhang, Shuman Wang, Hakil Moon, Kyunghoon Kim, Tiaojiao Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.330

THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING

Xiaolei Yu, Bing Jiang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.109