KOREASCHOLAR

THE IMPACT OF IT AFFORDANCE ON CUSTOMER ENGAGEMENT IN LIVE COMMERCE

Songyuan WU

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.950

A TOPIC MODEL OF SOCIAL INTERACTIONS IN LIVE-STREAMING COMMERCE

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.836

LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?

Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.533-534

THE INFLUENCE OF PERCEIVED STREAMER CHARACTERISTICS AND PRODUCT CHARACTERISTICS ON CONSUMER BEHAVIOR INERTIA IN THE CONTEXT OF LIVE STREAMING COMMERCE: THE MODERATING ROLE OF MINDFULNESS

Chunlin Yuan, Zeran Zhang, Shuman Wang, Hakil Moon, Kyunghoon Kim, Tiaojiao Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.330

THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING

Xiaolei Yu, Bing Jiang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.109