THE IMPACT OF LIVESTREAM SHOPPING FACTORS ON IMPULSE BUYING IN VIETNAM
Phuong Thanh Bui, Sebastian Ullrich
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.911-914
AN INVESTIGATION OF INFLUENCER-AUDIENCE AND AUDIENCE-AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE
Ruyu Yun, Jie Meng
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.488