KOREASCHOLAR

CHOOSING CLOSE TO HOME: HOW DISEASE THREATS DRIVE PREFERENCE FOR LOCAL OVER GLOBAL BRANDS

Yunxin Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.400

LOCAL EFFECTS OF INTRODUCING HIGH-END APARTMENT BRANDS IN SOUTH KOREA

Bike Chen, Seoungwoo Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.90

HOW DO MULTINATIONAL CORPORATIONS TRANSMIT SERVICE BRANDS TO THE LOCAL EMPLOYEES OF THE HOST COUNTRY? AN INTERNAL MARKETING MECHANISM APPROACH

Chan Hsiao, Yi-Hsuan Lee, Yuh-Ting Chih

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2174

EXPLORING SOCCER FANS’ SCHEMATA REGARDING GLOBAL VS LOCAL HUMAN BRANDS

Anna Zarkada, Eugenia Tzoumaka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2160-2173