KOREASCHOLAR

MAPPING CURRENT CONSUMER DECISION JOURNEYS USING REAL-TIME LONGITUDINAL ONLINE AND OFFLINE TOUCHPOINT DATA

Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1383-1388

BRAND EQUITY: A LONGITUDINAL ANALYSIS OF MIND-SET METRICS WITH PANEL DATA

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1448-1450

EMBEDDING INNOVATIVE INTERNET-BASED COMMUNICATION TOOLS INTO BUSINESS MODEL: LONGITUDINAL QUANTITATIVE STUDY

Kolesnik Nadezda, Tretyak Olga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.936-937

DIFFERENCES IN ONLINE RATINGS: CROSS-PLATFORM AND LONGITUDINAL ANALYSES

Chun-Yao Huang, Ping-Yu Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.198

A LONGITUDINAL STUDY OF TURKISH MARKETING ACADEMIA: WHAT HAS CHANGED, WHAT HAS NOT IN A DECADE?

B. Zafer Erdogan, Semra Dogan, M.Sami Islek

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.36-49

THE INTERACTIONAL EFFECT OF ATMOSPHERICS, TRUST AND MOTIVATION ON EMOTIONS AND ONLINE SHOPPING INTENTIONS

Emi Moriuchi, Ikuo Takahashi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1056

THE SYNERGETIC EFFECT OF INTERACTION ORIENTATION WITH ENTREPRENEURIAL ORIENTATION ON FIRM PERFORMANCE - A LONGITUDINAL STUDY

Melania Mateias, Malte Brettel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1258-1259

EFFECTS OF CUSTOMER INTERACTION ORIENTATION ON CUSTOMER SATISFACTION AND FIRM PERFORMANCE: A LONGITUDINAL STUDY

Melania Mateias, Malte Brettel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.147-148

A LONGITUDINAL APPROACH TO UTAUT MODEL FOR CONSUMER ACCEPTANCE OF QR CODE VIRTUAL STORE

Eun Young Kim, Yeo Jin Jung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1632-1634

EFFECTIVE FORMS OF MARKET ORIENTATION ACROSS THE CHANGING ECONOMIC CYCLE: A LONGITUDINAL ANALYSIS

Matti Jaakkola, Iya Churakova, Henrikki Tikkanen, Johanna Frösén

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.638-639