KOREASCHOLAR

UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1343-1349

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS: THE NEW DYNAMIC ADOPTING BLOCKCHAIN TECHNOLOGY

Ronnie Figueiredo, Fábio Cardoso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1330-1336

EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY

Jung Eun Bae, Jong Kuk Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1318-1319

DARK SIDE OF CSR RELATED-CAMPAIGNS OF TRUE PRICES: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS

Doreen Pick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1078

THE IMPACT OF DIGITAL PRODUCT PASSPORT EXPERIENCE ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND TRUST IN LUXURY FASHION

Sohee Ahn, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1060

THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY

Anita Nanda, Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.739

EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.498

THE ROLE OF CSR IMAGE FOR LOYALTY

Doreén Pick, Alisara R. Charinsarn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.491

THE ROLE OF AI PERSONALISATION IN IMPROVING SERVICE RECOVERY AND CUSTOMER LOYALTY

Mengying Zhang, Hongbo Liu, Iis Tussyadiah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.452

IN WEB3 WE TRUST: REDEFINING CUSTOMER LOYALTY AND DRIVING GROWTH IN TOURISM BOOKING PLATFORMS

Yifan Fan, Boyu Lin, Yufei Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.163

INVESTIGATING THE ROLE OF IMPROVISED REAL-TIME MARKETING ON CUSTOMER LOYALTY: THE MODERATING ROLE OF AI DISCLOSURE

Chunlin Yuan, Yajing Yin, Shuman Wang, Tiaojiao Wang, Joonheui Bae, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.115

AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY

Catarina Maurício Domingos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.78-82

THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.69-74

RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.37

CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC

Anna Kuikka, Heli Hallikainen, Tommi Laukkanen, Sasu Tuominen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.971-972

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS

Jorge Nascimento, Maria Rita Nogueira da Silva Afonso, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.640-645

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

EFFECT OF BRAND ENGAGEMENT AND LOYALTY PROGRAMMES ON JAPANESE FASHION COMPANIES’ FINANCIAL PERFORMANCE

Miao Miao, I Go, Linyuan Cui, Kayo Ikeda, Hideho Numata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.20