KOREASCHOLAR

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

THE EFFECT OF LOYALTY PROGRAM INTRODUCTION ON STOCK RETURNS

Ashkan Faramarzi, Mehdi Nezami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.312

PROGRAM COMPETITION AND THE EFFECTS OF LOYALTY PROGRAMS: EVIDENCE FROM CHINA

Jun Kang, Thomas G. Brashear, Bo Zhang, Qiao Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1035