KOREASCHOLAR

THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Yanyan Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1085-1086

FEEDBACK FRAMING IN LOYALTY PROGRAMS: A CROSS-CULTURAL INVESTIGATION

Morgan X. Yang, Kevin J. Zeng, Haksin Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.456

CAN CONSUMER PRIVACY CONCERN BE A THORN FOR LOYALTY PROGRAMS?

Anastasia Stathopoulou, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.894-895

PROGRAM COMPETITION AND THE EFFECTS OF LOYALTY PROGRAMS: EVIDENCE FROM CHINA

Jun Kang, Thomas G. Brashear, Bo Zhang, Qiao Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1035

DETERMINANTS OF POINT REDEMPTION IN LOYALTY PROGRAMS: THE IMPACT OF DEMOGRAPHICS AND CHANNEL TYPE

Joon Ho Hwang, Jaiho Chung, Jae Wook Kim, Dongwon Lee, Weon Sang Yoo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.713-714