KOREASCHOLAR

ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI

Amalia Nangeroni, Annamaria Esposito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.189-202

HOW CONSUMER FEEL TO THE DISTINCTIVE CATEGOEIES OF THE LUXURY BRAND’S CO-BRANDING AND THEIR SPILLOVER EFFECTS

Jie Sun, Tsun Wai (Wesley) Yuan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.188

IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING

Anwar Sadat Shimul, Isaac Cheah, Mahabubur Rahman, Mai Nguyen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.182-187

EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING

Chaeyeon Park, Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.120

GLOBAL LUXURY BRANDING & CONSUMER WELL-BEING: THE TWAIN (SHALL) MEET

Aditi Grover, Mardie Miller, Kirsten Cowan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.348-352

LUXURY BRANDING BEYOND EARTH: EXTRATERRESTRIAL EXPLORATIONS OF CONSUMPTION IN AN AGE OF SPACE TRAVEL

Ming Lim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.237-238

ROLE OF AUTHENTICITY IN LUXURY BRANDING: HOW NOVELTY IN DESIGN IS PREFERRED AS MUCH AS TYPICALITY IN LUXURY BRANDS

Aparna Sundar, John Price, Sung-Hee Wendy Paik

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.150-154