KOREASCHOLAR

CONVERGENCE AND DIVERGENCE BETWEEN CONSUMERS' NEEDS AND BRANDS' OFFERS IN LUXURY RETAIL POST COVID ERA

Michel Phan, Klaus Heine

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.804-805

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS

Wonbae Pang, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.598

LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?

Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.533-534

THE EFFECT OF NFT MARKETING ACTIVITIES ON E-WOM REGARDING LUXURY BRANDS

Minjung Cho, Eunju Ko, Charles R. Taylor

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.515

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Hyein Lee, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.130

INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE

Qi Jiang, Miyea Kim, Eunju Ko, Kyohong Jin, Kanghyeon Shin, Ju-Hyo Hwang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.123-124

BEING TRANSFORMED BY LUXURY FASHION BRANDS’ ART FOUNDATIONS

Alessia Grassi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1540-1542

LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1522

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.695-696

LUXURY BRANDS AND CONSUMERS: THE NEW WAY

Serena Rovai, Cecilia pasquinelli, Ian PHAU

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.655-665

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY

Fabio Duma, Pirmin Studer

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.493-499

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.442-448

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.256-262

A SHORT ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.157

DO YOUNG CONSUMERS CARE ABOUT COUNTRY-OF-ORIGIN OF LUXURY FASHION BRANDS?

Eunjoo Cho, Steven W. Kopp, Sabrina Heix

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.103-106

RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS

Sang-Lin Han, Ki-Hyung Kim, Junyean Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.28-32

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589