KOREASCHOLAR

COO EFFECT IN CHINESE LUXURY CONSUMPTION: DOES GENERATION MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.80-87

LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1522

CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA

Wonbae Pang, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1488

GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM

Monica Faraoni, Lamberto Zollo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1468

A SHORT ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.157

RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS

Sang-Lin Han, Ki-Hyung Kim, Junyean Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.28-32

SOCIAL MEDIA AND LUXURY PRODUCT PURCHASE: DEVELOPING AN EFFECTIVE STRATEGY TO REDUCE THE CONSUMPTION OF IVORY PRODUCTS IN CHINA

Ge Xiao, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.298

UNDERSTANDING THE EFFECTS OF BRAND EQUITY ON THE CONSUMPTION OF COUNTERFEIT LUXURY PRODUCTS

Mullykar Ruddock, Jiyoung Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1707-1708

TOWARDS A TYPOLOGY OF LUXURY CONSUMPTION PRACTICES

Yuri Seo, Margo Buchanan-Oliver

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.959

COMPARISON BETWEEN COVERT AND OVERT NARCISSISM:A QUANTITATIVE RESEARCH ON NARCISSISTIC CONSUMERS IN LUXURY CONSUMPTION

Seong-Yeon Park, Yeu-Jin Kang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.805-807

BLURRING PRODUCTION-CONSUMPTION BOUNDARIES:MAKING MY OWN LUXURY BAG

Ha Youn Kim, Yoo Jin Kwon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.785-786

LUXURY BRANDING BEYOND EARTH: EXTRATERRESTRIAL EXPLORATIONS OF CONSUMPTION IN AN AGE OF SPACE TRAVEL

Ming Lim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.237-238

THE INFLUENCE OF BRANDED RITUALS ON LUXURY PRODUCT CONSUMPTION PRACTICES: IMPLICAITONS FOR ADVERTISING

Kirsten L. Cowan, Nathalie Spielmann

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.155

EXPLORING LUXURY BRAND CONSUMPTION IN A MULTICULTURAL MARKETPLACE

Yuri Seo, Margo-Buchanan-Oliver, Angela Cruz

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2125-2130

SOCIAL INFLUENCE ON CONSUMER PURCHASE INTENTION FOR LUXURY PRODUCTS: RESEARCH ON MACAU YOUNG ADULTS’ CONSUMPTION CULTURE

Katy Y. Lei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2119

THE PUBLIC'S PERCEPTION OF LUXURY CONSUMPTION OF THE RICHES

Hae-won Chon, Sang-Min Whang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1945-1949

A QUALITATIVE STUDY OF NARCISSISTIC CONSUMERS AND LUXURY CONSUMPTION

Seong-Yeon Park, Yeu-Jin Kang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1315-1321

GENDER DIFFERENCES IN PERCEIVED LUXURY VALUES: AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Nurfareena Zahari, Fang Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.769-770