KOREASCHOLAR

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS

Elina Koivisto, Pekka Mattila

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.484

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia SanMiguel, Cristina Sánchez-Blanco, Marta Torregrosa, Jorge del Río

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.417-421

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE

HoiSoo Um, Eunju Ko, Boram Do

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.280

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Hyein Lee, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.130

PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.234-238

BEING TRANSFORMED BY LUXURY FASHION BRANDS’ ART FOUNDATIONS

Alessia Grassi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1540-1542

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.695-696

CLICK TO IMPRESS: THE POWER OF FASHION DESIGNERS IN THE DIGITAL LUXURY SPACE

Charles Lawry, Laee Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.516-520

FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY

Serena Rovai, Silvia Ranfagni

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.263-267

HOW FASHION EXHIBITIONS ARE CHANGING HIGH-END LUXURY BRAND EXPERIENCE: AN INTROSPECTIVE STUDY ON CHANEL’S MADEMOISELLE PRIVÉ

Jasmine A.L. Yeap

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.130-131

DO YOUNG CONSUMERS CARE ABOUT COUNTRY-OF-ORIGIN OF LUXURY FASHION BRANDS?

Eunjoo Cho, Steven W. Kopp, Sabrina Heix

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.103-106

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

EYE MOVEMENT STUDY TO INCREASE CONSUMER’S ATTENTION ON VISUAL POSTING OF PRE-LOVED LUXURY FASHION BRAND IN MOBILE APP

Nurrani Kusumawati, Vionna Angelica, Mustika Sufiati Purwanegara

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1544-1545

FROM THE OLD TO THE NEW LUXURY AND FASHION CAPITALS: CONCEPT STORES EVOLUTION IN THE URBAN LANDSCAPE

Serena ROVAI, Cecilia Pasquinelli

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1517-1522

OPERA: PERFORMING ART AS LUXURY IN FASHION CITIES. RESEARCH ISSUES FOR MARKETING

Nicola Bellini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1511

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

THE POTENTIAL IMPLEMENTATION OF THE INDUSTRY 4.0 TECHNOLOGY WITHIN FASHION LUXURY PRODUCTION. OPINIONS FROM A MANAGERIAL POINT OF VIEW AND CUSTOMERS PERCEPTIONS

Fabrizio Mosca, Emily La Rosa, Chiara Civera, Cecilia Casalegno

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.464-468