KOREASCHOLAR

DIGITAL TRANSFORMATION AND SUSTAINABLE GROWTH: THE LUXURY FASHION SECTOR’S POST-PANDEMIC STRATEGIES

Kent Le

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.925-934

NAVIGATING TRANSPARENCY IN VIRTUAL AI HUMANS: INSIGHTS FROM THE LUXURY HOSPITALITY SECTOR

Tilen Pigac, Ada Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.705-709

HOW DO ETHICAL AND ENVIRONMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR

Rawan Hamdan, Yan Sun, Eleonora Cattaneo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.536

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483