KOREASCHOLAR

SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY

Eunju Ko, Wonbae Pang, Rino Kim, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.597

SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS

Elina Koivisto, Pekka Mattila

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.484

WHEN RAINDROPS TURN TO THE SUN SHINING MARKET INTELLIGENCE AND INNOVATIVE BUSINESS MODELS CREATION IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.666-670

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

THE POTENTIAL IMPLEMENTATION OF THE INDUSTRY 4.0 TECHNOLOGY WITHIN FASHION LUXURY PRODUCTION. OPINIONS FROM A MANAGERIAL POINT OF VIEW AND CUSTOMERS PERCEPTIONS

Fabrizio Mosca, Emily La Rosa, Chiara Civera, Cecilia Casalegno

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.464-468

STRATEGIC ROLE OF SOCIAL MEDIA – PERSPECTIVES FROM THE LUXURY FASHION INDUSTRY

Hanna Kontu, Anna Watson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.452-453

IS SUSTAINABILITY SO APPEALING? A FOCUS ON LUXURY INDUSTRY

Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Raffaele Donvito

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.440

BUILDING STRONG LUXURY BRAND IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.426-435

BRAND ORIGIN AND CONSUMER ETHNOCENTRISM IN THE LUXURY FASHION INDUSTRY: IMPACT ON CONSUMERS’ RESPONSES TO MANUFACTURING DELOCALIZATION

Marie-Cécile Cervellon, Yil A.M. Schiele

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.367-369