KOREASCHOLAR

SOCIAL MEDIA AND LUXURY PRODUCT PURCHASE: DEVELOPING AN EFFECTIVE STRATEGY TO REDUCE THE CONSUMPTION OF IVORY PRODUCTS IN CHINA

Ge Xiao, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.298

THE INFLUENCE OF BRANDED RITUALS ON LUXURY PRODUCT CONSUMPTION PRACTICES: IMPLICAITONS FOR ADVERTISING

Kirsten L. Cowan, Nathalie Spielmann

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.155

COUNTERFEITING, BRAND AND PRODUCT VALUE: TOWARD A METHODOLOGY FOR NPD PROCESS IN THE LUXURY MARKET

Gaetano Aiello, Romeo Bandinelli, Raffaele Donvito, Rinaldo Rinaldi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1092-1096