KOREASCHOLAR

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

EXPLORING THE ROLE OF INFLUENCERS IN SUSTAINABLE LUXURY TOURISM: A PARADOX PERSPECTIVE

Jihye, Kim, Szu-Hsin, Peng Khoon Gerald Chan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.475-479

IS SUSTAINABILITY SO APPEALING? A FOCUS ON LUXURY INDUSTRY

Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Raffaele Donvito

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.440

WEARABLE TECHNOLOGIES, SUSTAINABILITY AND LUXURY BRANDS: THE CASE OF VACHERON CONSTANTIN

Ashok SOM

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.214