KOREASCHOLAR

THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY

Misaki Funabiki, Shinya Nagasawa, Satori Hachisuka, Kayoko Kurita

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.957

SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION

Eleonora Acciai, Mario Risso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.935-942

ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI

Amalia Nangeroni, Annamaria Esposito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.189-202

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.5-6

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

EXPLORING THE ROLE OF INFLUENCERS IN SUSTAINABLE LUXURY TOURISM: A PARADOX PERSPECTIVE

Jihye, Kim, Szu-Hsin, Peng Khoon Gerald Chan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.475-479

IS SUSTAINABILITY SO APPEALING? A FOCUS ON LUXURY INDUSTRY

Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Raffaele Donvito

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.440

WEARABLE TECHNOLOGIES, SUSTAINABILITY AND LUXURY BRANDS: THE CASE OF VACHERON CONSTANTIN

Ashok SOM

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.214