KOREASCHOLAR

CAN AI CHATBOTS BE HUMAN OR SUPER-HUMAN AS CUSTOMERS DESIRE? THE MAGIC OF EMBODIED VIRTUAL WRITING SPEED

Helen Si Wang, Chi Kin (Bennett) Yim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1275-1284

THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS

Jungsik Son, Yeyi Liu, Dionysius Ang, Aristeidis Theotokis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.427-431