KOREASCHOLAR

USING WALKING-WITH APPROACH TO EXPLORE EMBODIED DINING PRACTICES FOR WORKPLACE IMPRESSION MANAGEMENT

Connie MAK

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.874-875

THE ROLE OF REGULATION: A STUDY ON CONSUMERS’ ATTITUDES TOWARD COMPANIES WITH ESG MANAGEMENT

Yunji Yeo, Eun-Ju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.781

ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS

Anna Farmaki, Nikolaos Pappas, Christina Karadimitriou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.302-303

LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS

Hongfei Liu, Hai-Anh Tran, Carmen Lopez

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.295

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS

Zebulon Dwyer, Rajesh Rajaguru, Lin Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1245-1246

HOW GENDER MATTERS: SALES PERSON RECOVERY MANAGEMENT

Tai Ming Wut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.685

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

A MULTILEVEL CONCEPTUAL FRAMEWORK FOR NONLINEAR EFFECTS OF SOCIAL CAPITAL IN SALES MANAGEMENT

Huy Nguyen, Ngoc Luu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.835-836

INSTAGRAM IMPACT ON DESTINATION MANAGEMENT ORGANIZATION

Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual, Andrea Ollo-López

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.775-776

HELPING SPORT MANAGEMENT TO PROTECT CORPORATE SOCIAL RESPONSIBILITY

Anne-Marie Sassenberg

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.679-684

REGAIN MANAGEMENT IN PROFESSIONAL SERVICE FIRMS: STATUS QUO AND CHALLENGES

Doreén Pick, René R. Schleus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.503

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.386

AN OVERVIEW OF CONFUCIUS ETHICS IN BUSINESS MANAGEMENT: TEXT MINING OF JOURNAL ARTICLES DURING 1999–2016

Calvin Lam, Felix Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.32-33

GENETIC ALGORITHM-BASED COMBINATION METHOD OF MULTIPLE DECISION TREES FOR CUSTOMER RELATIONSHIP MANAGEMENT

Zhe Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.29

THE PRODUCTION AND REPRODUCTION OF MANAGEMENT AND MARKETING NOVELTY IN ORGANISATIONS: A SOCIOMATERIAL APPROACH

Ali Yakhlef

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1718-1732

LUXURY BRANDS MANAGEMENT AND THE ARTS

Claude Chailan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1042

THE IMPACT OF ISOMORPHIC PRESSURES AND ORGANIZATIONAL CULTURES ON CORPOTATE ENVIRONMENTAL MANAGEMENT PRACTICES IN INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: INVESTIGATING THE MODERATING EFFECTS OF CO-PRODUCTION AND INTERNATIONAL BUYER VALUE ADDED

Kuo-Hsiung Chang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.921-923

SOCIAL EXCHANGE RELATIONSHIP BETWEEN DESTINATION MANAGEMENT

Haemoon Oh, Miyoung Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.904-908

DRIVING SHAREHOLDER VALUE WITH CUSTOMER ASSET MANAGEMENT: AN EMPIRICAL INVESTIGATION IN A B2B CONTEXT

Suvi Nenonen, Kaj Storbacka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1956