KOREASCHOLAR

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1569-1575

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON EMPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.912-918

THE IMPACT OF MARKET ORIENTATION AND SUPPLY CHAIN ORIENTATION ON BUSINESS PERFORMANCE IN JAPANESE RETAILINGa

Yuji Sakagawa, Sami Kajalo, Fumikazu Morimura

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1483-1486

CUSTOMER ORIENTATION IN THE RUSSIAN MARKET: CHALLENGING EXISTING CONCEPTS AND MEASUREMENT MODELS

Vera Rebiazina, Maria Smirnova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.951-959

PROACTIVE AND RESPONSIVE MARKET ORIENTATION ON MARKETING EXPLORATION AND FIRM PERFORMANCE

Lancy Mac, Felicitas Evangelista

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.303

EXPORT MARKET ORIENTATION (EMO): ASSESSMENT OF RESEARCH TREND, STATUS AND FUTURE AGENDA

Anisur R. Faroque, Yoshi Takahashi, Mohammad Osman Gani, Olli Kuivalainen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.182

FOSTERING A MARKET ORIENTATION: THE IMPACT OF ORGANISATIONAL CULTURE

Yuhui Gao, Mengxia Zhang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.865

RESEARCH ON MARKET ORIENTATION, CHOICES OF PATENT STRATEGIES, AND THEIR OUTPUT EFFECT ON ALLIANCE FIRMS

Binbin Jiang, Honglei Liu, C. Anthony Di Benedetto, Gang Song

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.383-385

THE EFFECTS OF ORGANIZATIONAL STRUCTURE ON MARKET ORIENTATION AND INNOVATION ORIENTATION IN RETAILING

Yuji Sakagawa, Sami Kajalo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.215-219

INTERNAL MARKET ORIENTATION LEVERAGING FIRM PERFORMANCE VIA THE INTERNAL SUCCESS

Qionglei Yu, Bradley R. Barnes

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.50-51

MARKET ORIENTATION PURITY ON NEW VENTURE PERFORMANCE: THE MODERATING ROLE OF MARKET CONDITION AND TECHNOLOGICAL UNCERTAINTY

Guoxin LI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2158

THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs

Florin Sabin Foltean, Emöke–Szidonia Feder

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2070-2079

MARKET ORIENTATION IN EMERGING MARKETS: NEW PERSPECTIVES FROM INDUSTRIAL ORGANIZATION AND ECONOMIC SOCIOLOGY

Matevž Rašković, Maria M. Smirnova, Vera Rebiazina, Maja Makovec Brenčič, Zhonghui Ding, Petra Došenović Bonča

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2056-2069

IN SEARCH OF BALANCED MARKET ORIENTATION: INTERNAL MARKETING, EXTERNAL MARKETING AND THE ROLE OF CULTURE IN THE TOURISM SECTOR

Antonios A. Giannopoulos, George J. Avlonitis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1957-1962

CHANGING VARIATION, SELECTION AND RETENTION- THE INTERPLAY BETWEEN MARKET ORIENTATION, FIRM STRATEGY AND PERFORMANCE

Henrik Sievers

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1440

MARKET ORIENTATION AND EMPLOYEE MARKET BASED INCENTIVES

Ville Kylmänen, Iiro Vaniala, Juho-Petteri Huhtala

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1356-1361

RECONCILING MARKET ORIENTATION WITH BUSINESS LOGIC – THE ROLE OF AFFORDABILITY IN MARKETING STRATEGIES OF WESTERN MULTINATIONAL COMPANIES FOR CENTRAL AND EASTERN EUROPE

Arnold Schuh

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1143-1149

MEASURING CUSTOMER ORIENTATION IN RUSSIAN MARKET: RESULTS OF EMPIRICAL RESEARCH

Alexander Rozhkov, Maria Smirnova, Vera Rebiazina

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1132-1142

MANAGING SALES TEAMS STRATEGICALLY WHEN PROMOTING NEW PRODUCTS- INCORPORATING MARKET ORIENTATION INTO A SALES MANAGEMENT CONTROL FRAMEWORK

Annie Chen, Norman Peng, Kuang-peng Hung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.814-815