KOREASCHOLAR

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

CRYPTIC MARKETING: A STRATEGY TO APPROACH STIGMATIZED CONSUMER GROUPS

Haryani Primanti, Arnold Japutra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1019

CONVERSATIONAL MARKETING: THE CHALLENGE OF AN AUTHENTIC DIALOGUE WITH CUSTOMERS AND OTHER STAKEHOLDERS – OUTLINE OF A RESEARCH FRAMEWORK

Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.998-999

SUCCESS FACTORS OF SINNFLUENCER MARKETING

Walter von Mettenheim, Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.997

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguel, Narmin Sayeed, Teresa Sádaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.958-962

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?

Risqo Wahid, Joel Mero, Paavo Ritala

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.893-894

KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL

Pooria Miladi G, Reza Salehnejad, Ronald Ramlogan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.868-873

EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANALYTICS: MARKETING EDUCATION AND INDUSTRY

Christine Eunyoung Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.855-856

WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?

Vinicius Andrade Brei, Jaiany Rocha Trindade

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.820-821

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY

Jitpisut Bubphapant, Amélia Brandão

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.793-797

EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING

Ushio Dazai, Takashi Okutani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.790-791

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.737

MERGING THEORY AND PRACTICE: IS IT IMPORTANT TO SEPARATE MARKETING AGILITY AND AGILE MARKETING?

Dorottya Sári, Tony C. Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.673-674

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY

Eunju Ko, Wonbae Pang, Rino Kim, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.597