KOREASCHOLAR

HOW TO INCREASE STUDENTS' ENGAGEMENT IN THE DEVELOPMENT OF CREATIVE MARKETING COMMUNICATION MESSAGES

Joonheui Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1073

IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION

Qingxin Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.899-905

RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE

Sarafidis Sokratis, Mavragani Eleni, Vlachos Vasileios

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.894-898

HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION

Christos K. Georgiadis, Antonios Giatzis, Charalampos Iordanidis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.885-893

MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND

Robin-Christopher Ruhnau, Christian Homburg, Sebastian Hohenberg, Marcus Theel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.246

INTERNAL COMMUNICATION AND INTERNAL MARKETING AS ELEMENTS OF INTEGRATED MARKETING COMMUNICATION (IMC) IN PUBLIC UNIVERSITIES

George G. Panigyrakis, Evdoxia Kyriacou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1422-1434

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

UNIVERSITY INSTITUTIONAL RESEARCH AND STUDENT RECRUITMENT PERFORMANCE: A MARKETING COMMUNICATION PERSPECTIVE

Rueywei Gong, Fu-Sheng Tsai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.329-330

AN EXPLORATORY INVESTIGATION OF THE STRATEGIC USE OF VISUAL SOCIAL MEDIA PLATFORMS BY UK FASHION BRANDS FOR MARKETING COMMUNICATION

Karinna Nobbs, Matteo Montecchi, Hannah Kontu, Kat Duffy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1472

COLLABORATIVE COMMUNICATION AND MARKETING PERFORMANCE IN INDUSTRIAL MARKETS: MODERATING EFFECTS OF OPPORTUNISM

Byeong-Joon Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.568-581