Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.284-287
EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANALYTICS: MARKETING EDUCATION AND INDUSTRY
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.855-856
MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.459-460