KOREASCHOLAR

KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL

Pooria Miladi G, Reza Salehnejad, Ronald Ramlogan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.868-873

HOW SENIOR B2B MARKETING MANAGERS USE ORGANIZATIONAL INTERVENTION TO REINFORCE THE ORGANIZATION’S DIGITAL NETWORK AND INCREASE RESOURCE CAPABILITY

Yang-Im Lee, Peter Trim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.97

DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE

Florin Foltean

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950

A STUDY OF STRATEGIC ALLIANCES, MARKETING CAPABILITY, AND FIRM VALUE

Woo Li Ko, Sang Yong Kim, Jong-Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.311

CONCEPTUAL FRAMEWORK FOR MODELING THE AGILE MARKETING CAPABILITY

Ludovica Moi, Francesca Cabiddu, Moreno Frau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.71-90