KOREASCHOLAR

REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS

Jin Jeong, Silvia Pérez-Bou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.304-307

INTERNAL COMMUNICATION AND INTERNAL MARKETING AS ELEMENTS OF INTEGRATED MARKETING COMMUNICATION (IMC) IN PUBLIC UNIVERSITIES

George G. Panigyrakis, Evdoxia Kyriacou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1422-1434

EXPLORING STORYTELLING ELEMENTS IN MARKETING

Yun-Chia Tang, Li-Wei Wu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.163

THE CORE ELEMENTS OF STORY: INTRODUCING THEORIES AND METHODS OF NARRATOLOGY AND LINGUISTIC FOR THE CONCEPT OF STORYTELLING IN MARKETING AND MANAGEMENT ON THE EXAMPLE OF CREATING VALUES

Klaus-Peter Wiedmann, Jan C. L. König

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.768