KOREASCHOLAR

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS

Sichen Meng, Frank Mathmann, Di Wang, Claire Mason

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1003-1007

WEARABLE TECH IN FASHION MARKETING MANAGEMENT: CONSUMER INSIGHTS AND BARRIERS TO ADOPTION IN THE UK

Kent Le

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.743-755

ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS

Anna Farmaki, Nikolaos Pappas, Christina Karadimitriou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.302-303

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

THE PRODUCTION AND REPRODUCTION OF MANAGEMENT AND MARKETING NOVELTY IN ORGANISATIONS: A SOCIOMATERIAL APPROACH

Ali Yakhlef

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1718-1732

CONFUCIAN PHILOSOPHY, SUSTAINABLE MARKETING MANAGEMENT AND CUSTOMER EQUITY

Yang Sun, Kyung Hoon Kim, Huanzhang Wang, Ralf Schellhase, Zhiguo Xu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1604-1605

THE CORE ELEMENTS OF STORY: INTRODUCING THEORIES AND METHODS OF NARRATOLOGY AND LINGUISTIC FOR THE CONCEPT OF STORYTELLING IN MARKETING AND MANAGEMENT ON THE EXAMPLE OF CREATING VALUES

Klaus-Peter Wiedmann, Jan C. L. König

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.768