KOREASCHOLAR

CONVERSATIONAL MARKETING: THE CHALLENGE OF AN AUTHENTIC DIALOGUE WITH CUSTOMERS AND OTHER STAKEHOLDERS – OUTLINE OF A RESEARCH FRAMEWORK

Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.998-999

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.737

CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY

Erasmia Leonidou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.458

OPERA: PERFORMING ART AS LUXURY IN FASHION CITIES. RESEARCH ISSUES FOR MARKETING

Nicola Bellini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1511

USE OF ITEM RESPONSE THEORY IN MARKETING RESEARCH

Seock-Ho Kim, John Hulland, Hyo Jin Eom

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1503

MARKETING RESEARCH FOR MANAGERS: REVISITED

Shivan Sanjay Patel, Shivendra Kumar Pandey, Dheeraj Sharma, Rama Shankar Yadav

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1399

ASSESSING CURRENT AR MARKETING AND RESEARCH DIRECTIONS

Sang Jun Moon, Juran Kim, Baigal Buyantogtokh, Luo Yalan, Hyng-Jin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1097

LINKING BUSINESS MODEL AND MARKETING RESEARCH FOR SUCCESSFUL BUSINESS MODEL INNOVATION

Denis Klimanov, Olga Tretyak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.930-934

THE RESEARCH OF ENTERPRISES WE MEDIA MARKETING’S INFLUENCE ON BRAND LOYALTY

Yixin Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.743-745

HEURISTICS AND BIASES: IMPLICATIONS AND SOLUTIONS FOR MARKETING RESEARCH AND PRACTICE

Cuong Pham, Bo Pang, Julia Carins, Sharyn Rundle-thiele

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.480

SOLVING THE MAJOR PARADOX IN RESEARCH IN BUSINESS-TO-BUSINESS MARKETING: HOW TO CAPTURE FIRM-LEVEL STRATEGY HETEROGENEITIES IN INDUSTRY GENERALIZABLE MODELS

Carol M. Megehee, Arch G. Woodside

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.196-197

A RESEARCH ON THE RELATIONSHIP AMONG SUSTAINABLE MARKETING, CUSTOMER EQUITY DRIVERS AND CLV

Yang Sun, Kyung Hoon Kim, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.387-389

UNIVERSITY INSTITUTIONAL RESEARCH AND STUDENT RECRUITMENT PERFORMANCE: A MARKETING COMMUNICATION PERSPECTIVE

Rueywei Gong, Fu-Sheng Tsai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.329-330

AN EMPIRICAL EXAMINATION OF THE ECOLOGICAL AND COGNITIVE ACTIVE COMMUTING FRAMEWORK: A SOCIAL MARKETING FORMATIVE RESEARCH STUDY

Bo Pang, Sharyn Rundle-Thiele, Krzysztof Kubacki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.108

INSIGHTS ON CONTEMPORARY MARKETING PRACTICES (CMP) IN RUSSIA: EVIDENCE FROM EMPIRICAL RESEARCH

Vera Rebiazina, Olga Tretyak

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1036-1046