KOREASCHOLAR

CRYPTIC MARKETING: A STRATEGY TO APPROACH STIGMATIZED CONSUMER GROUPS

Haryani Primanti, Arnold Japutra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1019

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

MARKETING STRATEGY IMPLEMENTATION AND EXPORT PERFORMANCE: STUDY OF ENTREPRENEURIAL FIRMS IN A DEVELOPING ECONOMY

Vita Kadile, Shahin Assadinia

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.374

“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM

STEVE KOPP, BACH KIM, VOHONG TU

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1301-1302

WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC

Wawan Dhewanto, Vania Nur Rizqi, Fera Yunita, Salma Azzahra, Sulistia Suwondo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.919-923

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160

THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM

Wisnu Murti Suryaningrat, Jacky Mussry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608

A STAKEHOLDER APPROACH TO HERITAGE MARKETING STRATEGY

Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1348

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220

SPECIAL SESSION DEVELOPMENTS IN GLOBAL MARKETING AND STRATEGY: EMPIRICAL, METHODOLOGICAL AND THEORETICAL CHALLENGES

Dr. Giuseppe Musarra, Dr. Vita Kadile

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1087-1091

SOLVING THE MAJOR PARADOX IN RESEARCH IN BUSINESS-TO-BUSINESS MARKETING: HOW TO CAPTURE FIRM-LEVEL STRATEGY HETEROGENEITIES IN INDUSTRY GENERALIZABLE MODELS

Carol M. Megehee, Arch G. Woodside

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.196-197

SOCIETAL MARKETING STRATEGY IN ASIAN MARKETS: A COMPARATIVE STUDY OF THE KOREAN AND CHINESE MARKETS

Tae Ho Song, HaeJin Seo, Yuan Xina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.240-242

HOW ORGANIZATIONAL LEARNING SUPPORTS THE DEVELOPMENT OF KNOWLEDGE AND THE IMPLEMENTATION OF MARKETING STRATEGY

Peter R.J. Trim, Yang-Im Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1406-1428

MASSTIGE, MASSLUXE AND MASSCLUSIVITY: CONSUMER RESPONSES TO THE USE OF GUEST FASHION DESIGNERS AS A CO-BRANDED MARKETING STRATEGY

Anne Peirson-Smith

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1247-1256

INVESTIGATION OF MICRO-BLOGGING MARKETING STRATEGY OF FASHION BRAND: VIA BIG DATA AND MACHINE LEARNING METHODOLOGY

Ruirui Zhang, Shan Xue, Leslie Davis Burns

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.418-429

INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

Huifen Cai, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.3-20