KOREASCHOLAR

JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS

Ryuta Ishii

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.325

UNDERSTANDING HOW BRAND PRICE IMAGE AFFECTS CUSTOMER ATTITUDE ACROSS INTERNATIONAL MARKETS: EVIDENCE FROM LATIN AMERICA

Mbaye Fall DIALLO, Jose Ribamar SIQUEIRA Jr

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

LOYALTY TRANSFER IN TWO-SIDE MARKETS: THE CASE OF ONLINE PAYMENT PLATFORMS

So-Young Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1472-1476

COUNTRY IMAGE AS SEGMENTATION TOOL IN THE EMERGING MARKETS: EVIDENCE FROM ITALY

Alessandro De Nisco, Maria Rosaria Napolitano, Michela C. Mason, Giampaolo Viglia

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.767-768

HOW FACEBOOK CONTRIBUTE TO THE RE-EMERGENCE OF SUBSISTENCE MARKETS IN DEVELOPED COUNTRIES

Eva Delacroix, Béatrice Parguel, Florence Benoît-Moreau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.719

CHALLENGES FOR DIGITAL EXPANSION TO INTERNATIONAL MARKETS

Konstantinos Fouskas, Fotis Kitsios, Maro Vlachopoulou, Vasilios Tsiavos

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.370-382

IMPACT OF ONLINE INFORMATION ON THE DIFFUSION OF MOVIES: DIFFERENCE BETWEEN THE US AND KOREAN MARKETS

Youseok Lee, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.123

AN EMPIRICAL EXAMINATION OF THE PEER INFLUENCE ON CROWDFUNDING MARKETS

Yuho Chung, Yiwei Li, Jian-min Jia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1567-1569

CUSTOMER EQUITY IN TRADITIONAL MARKETS: CROSS-CULTURAL STUDY BETWEEN CHINA AND KOREA

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim, Haemin Seok

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1458

MODELLING THE DRIVERS FOR RURAL (EMERGING) MARKETS: A CASE OF INDIA

Anita Sengar, Rajat Agrawal, Vinay Sharma, Kumkum Bharti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.461

SOCIETAL MARKETING STRATEGY IN ASIAN MARKETS: A COMPARATIVE STUDY OF THE KOREAN AND CHINESE MARKETS

Tae Ho Song, HaeJin Seo, Yuan Xina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.240-242

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng, Huifen (Helen) Cai, Zhongqi Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.93

MARKET ORIENTATION IN EMERGING MARKETS: NEW PERSPECTIVES FROM INDUSTRIAL ORGANIZATION AND ECONOMIC SOCIOLOGY

Matevž Rašković, Maria M. Smirnova, Vera Rebiazina, Maja Makovec Brenčič, Zhonghui Ding, Petra Došenović Bonča

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2056-2069

THE PROCESS OF FIRM COMPETITION IN BUSINESS MARKETS

Christopher J. Medlin, Chris Ellegaard

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1365-1366

NETWORK-ORIENTED BEHAVIORS IN BUSINESS-TO-BUSINESS MARKETS: AN EMPIRICAL STUDY

Sabrina C. Thornton, Stephan C. Henneberg, Peter Naudé

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1232

DO DISTRIBUTORS REALLY KNOW THE PRODUCT? APPROACHING EMERGING MARKETS THROUGH EXPORTS

Francesca Checchinato, Lala Hu, Tiziano Vescovi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1079-1091

DIGITAL TOUCH POINTS OF LEISURE TRAVELLERS FROM EMERGING MARKETS: A CASE OF BRIC COUNTRIES

Sanjay Nadkarni, Chris Dutt, Terry Kane

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.681-695

COLLABORATIVE COMMUNICATION AND MARKETING PERFORMANCE IN INDUSTRIAL MARKETS: MODERATING EFFECTS OF OPPORTUNISM

Byeong-Joon Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.568-581

LAUNCH TACTICS AND PRODUCT CANNIBALIZATION IN HIGH TECHNOLOGY MARKETS

Chien-Wei Chen, Nai-Hwa Lien

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.118-119