DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE
Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.668-672
HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY
Hyun Min Kong, Alexander Witmaier, Eunju Ko
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589
THE IMPACT OF MASS MEDIA ON CORPORATE REPUTATION – AN EMPIRICAL INVESTIGATION OF MEDIA TOPICS, THEIR AMOUNT AND V ALENCE
Johanna E. Eberhardt, Manfred Schwaiger
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1239-1240