KOREASCHOLAR

THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE

Pauline Malmy, Mathieu Alemany Oliver, Reynald Brion

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.623

ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH

Reynald Brion, Renan Petersen Wagner, Mariana Bassi Suter

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.828

THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK LIFESTYLE MEASUREMENT SCALE

Henny Puspita, Hojung Kim, Youngju Lee, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1406-1408

PERCEIVED IMAGES OF EACH TYPES OF E-SPORTS: CONCEPT PRESENTATION AND DEVELOPMENT OF A MEASUREMENT SCALE

Jongho Kim, Yeayoung Noh, Yoonji Ryu, Kihan Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

WHY ARE SOME OBJECTS MORE APPEALING THAN OTHERS TO CONSUMERS ? DEVELOPMENT OF A MEASUREMENT SCALE OF AESTHETIC STYLE FOR DESIGN PRODUCTS

Bruno Godey, Joëlle Lagier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.699

THE SOCIAL MEDIA SCAPE: AN INTEGRATIVE FRAMEWORK AND MEASUREMENT SCALE

Aikaterini Manthiou, Kafia Ayadi, Volker Kuppelwieser

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.968