KOREASCHOLAR

THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK LIFESTYLE MEASUREMENT SCALE

Henny Puspita, Hojung Kim, Youngju Lee, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1406-1408

PERCEIVED IMAGES OF EACH TYPES OF E-SPORTS: CONCEPT PRESENTATION AND DEVELOPMENT OF A MEASUREMENT SCALE

Jongho Kim, Yeayoung Noh, Yoonji Ryu, Kihan Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

WHY ARE SOME OBJECTS MORE APPEALING THAN OTHERS TO CONSUMERS ? DEVELOPMENT OF A MEASUREMENT SCALE OF AESTHETIC STYLE FOR DESIGN PRODUCTS

Bruno Godey, Joëlle Lagier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.699

THE SOCIAL MEDIA SCAPE: AN INTEGRATIVE FRAMEWORK AND MEASUREMENT SCALE

Aikaterini Manthiou, Kafia Ayadi, Volker Kuppelwieser

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.968